Creative Director
OR
W
K
AUDI x AIRBNB
PARTNERSHIP
Two iconic brands come together to bring those who Live To Drive a dream rental property complete with the
205-mph Audi R8 in the garage.
REEBOK
REBRAND
No fancy, high-profile athletes who
few could relate to would be shilling our wares. Instead we celebrated the tough fitness crowd. A collection of athletes of all shapes and sizes whose goal is to simply honor their bodies and sharpen their minds through exercise.
AUDI OPS
IN-HOUSE RETAIL AGENCY
In 2016 I launched, staffed and
led an in-house agency dedicated to
Audi retail called Audi Ops.
DR. MARTENS
BRANDED CONTENT
I toured England in a crappy white van with documentary filmmaker Doug Pray and rock photographer Charles Peterson capturing stories about a new breed of worker for a branded content film series.
Films
FILM, VIDEO, CONTENT, ETC
Film, video, long-form content, TV,
pre-roll or whatever the hell we are calling moving pictures accompanied
by music and sound effects these days,
I've done my share. From Super Bowl commercials to holiday web films and everything in-between. Enjoy.
PRINT x
GRAPHIC DESIGN
LOGOS, POSTERS, GIFS, ETC
Sometimes all you need is a compelling visual and a smart set of words.
REEBOK
BACON
ACTIVATION
Bacon is one of the most loved foods within the Paleolithic Diet. A diet with a mass following within the CrossFit community. To promote the 2014 CrossFit games and to win the hearts (and stomachs) of CrossFitters in an authentic way, Reebok got into the bacon business.
BIO
erich@erichpfeifer.com | 415.531.9422
I’m a creative director from the art side with experience running global brands, most recently Audi at Venables, Bell & Partners. I have worked on a variety of brands including Oculus, HBO, Reebok, EA Sports, Barclays/iShares, Virgin Mobile, Dr. Martens, Miller/Coors and Celebrity Cruises to name a few. I have enjoyed leading teams both large and small. In 2016 I launched, staffed and led an in-house agency dedicated to Audi retail where I oversaw marketing efforts from traditional, digital and social to partnerships and CRM. I recently departed VB&P after fourteen years
in pursuit of new challenges, new ambitious brands to collaborate with and new ways to express myself creatively. Open to freelance and full time.