SUMMER OF AUDI

AUDI x INSTAGRAM

BRAND BRAINS AT THE SPEED OF RETAIL

In 2016 I launched, staffed and led Audi Ops, an

in-house agency dedicated to the retail portion of Audi. With dealer media dollars surpassing that of the brand we needed our retail work to do more. It not only needed to sell cars but it had to give back to the brand. I worked across all disciplines with agency partners including Experiential, CRM, Social and Digital insuring our always-on work

was consistent and lived up to the quality that had been a hallmark of Audi marketing--whether it

was a big retail moment like the Summer of Audi Sales Event or smaller, tactical ones like our core model pack work on Instagram or the feature specific six-second, pre-roll campaign for Audi quattro. We were a nimble, passionate group, striving to create work in the retail space that didn’t look like retail work. Our motto: “Brand Brains at the Speed of Retail.”

AUDI quattro PRE-ROLL

TRUTH IN ENGINEERING

The Truth In Engineering campaign was created to support features like, LED headlights, quattro and safety using only existing footage. This was a small budget, quick-turn campaign that allowed dealers to run them as is or tag the spots with their own lease offers. It was also a way to define the meaning

behind Truth In Engineering.