LIVE TO DRIVE
In 2016, Audi launched the fastest production
car in their history: The 205-mph Audi R8
supercar. To celebrate, we created the ultimate
high-speed fantasy for all those enthusiasts who
truly LiveTo Drive. And then we partnered with
Airbnb to make it a reality. The house and the two
R8s from the commercial were listed on Airbnb
and we invited the world to rent them for a limited
time. The integrated campaign included TV, online film, PR and social, and was promoted through all Airbnb social and digital channels, driving people
to the listing page for "The Home of the Audi R8" on Airbnb.com.
The campaign generated 17MM+ digital views and 112+ PR impressions. More importantly, the listing sold out in less than 5 seconds. And 23 lucky fans were given the driving and living experience of
a life time.